Case Study: End Marmite Neglect
With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating [...]
Case Study: Grolsch’s 400th Anniversary
To celebrate Grolsch’s 400th anniversary this year, Eulogy, with the help of street art collective Graffiti Life, decided to grab the attention of 25 to 34-year-old [...]
Gorkana meets…Cosmopolitan editor Farrah Storr
It's three months since Farrah Storr was named the new editor of Cosmopolitan. In an exclusive interview with Gorkana, Storr talks about moving from a successful startup title [...]
Case Study: EE’s 4GEE Action Cam Launch Stunt
To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To [...]
W promotes Sophie Raine to head of brand
W has enhanced its senior leadership team with the promotion of associate director Sophie Raine to head of brand. Raine, who first joined W in early 2014, will continue to [...]
Golin, Hope&Glory and Unity win big at last night’s PR Week Awards
Golin, Hope&Glory, Unity, Battenhall and The Academy were among the big winners at last night’s PR Week Awards. At the ceremony, which took place in the Grosvenor House [...]
Case Study: Star Wars Post-it Note Murals
When Viking wanted to enhance its SEO value, the office stationery retailer, with the help of PR and SEO specialist Search Laboratory, decided to hijack the upcoming release [...]
Tesco hires eBay’s Steve Milton as group media director
eBay’s Steve Milton has joined Tesco as group media director, taking over from Tom Hoskin who is moving to Barclays as MD, group media relations. Milton spent eight years at [...]
Case Study: National Wallpaper Week for Graham & Brown
When designer wallpaper brand Graham & Brown wanted to launch a National Wallpaper Week, Citypress set in motion a campaign to showcase wallpaper as art, which included a [...]
Tin Man to launch Instagram app Takumi to connect brands with ‘influencers’
Tin Man has been chosen to launch Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram”, following a three-way pitch. Takumi [...]
Gorkana meets…Jazz FM’s Business Breakfast
Michael Wilson, presenter of Jazz FM’s Business Breakfast, on being the “Robert Palmer of the business world”, imagining the “typical” listener [...]
Gorkana meets…Daily Telegraph Stylist and Shopping
Sophie Warburton, stylist and shopping editor at the Daily Telegraph, on relaunching the fashion website, the mix of high end and high street content and why PRs need to place [...]
John Lewis seeks agency
John Lewis is on the hunt for a PR agency to develop and deliver a campaign for its new flagship shop in Leeds, which is due to open in late 2016. John Lewis will be the [...]
Gorkana meets…Daily Mirror’s Clemmie Moodie
Clemmie Moodie, associate features editor at the Daily Mirror, on being very upfront with PRs, having no set readers and an unfortunate incident involving the world’s [...]
Gorkana meets…Attitude
Gorkana catches up with Attitude editor Matthew Todd on celebrating the gay men’s magazine’s 21st birthday and launching the inaugural Attitude Pride Awards. [...]
Pitch your way to better coverage
Gorkana rounds up key learnings from our journalist interviews and briefings over the last six months to help you get the coverage of your dreams Know the essentials Being [...]
Gorkana meets…The Independent and Evening Standard
Simon Neville, retail correspondent at The Independent and the Evening Standard on tackling zero-hour contracts, being naturally cynical and standing up for the little guy. [...]
Ex-Brunswick exec launches advisory agency
David Yelland, a former partner at Brunswick and ex-editor of The Sun, has launched Kitchen Table Partners, an individual-focused advisory firm. David launched KTP on Friday [...]