W promotes Sophie Raine to head of brand

W has enhanced its senior leadership team with the promotion of associate director Sophie Raine to head of brand.

Raine, who first joined W in early 2014, will continue to work closely with the accounts teams in W’s brand division. She will also provide support to CEO Warren Johnson and MD Richard Tompkins to help manage the agency’s growth targets and take on the senior lead role in W’s Unilever business.

Raine joined W with more than nine years’ experience, including six years at Frank PR where she worked on a range of consumer and lifestyle brands.

Johnson said: “Sophie’s appointment reflects our talent strategy of promoting brilliant people from within. Since joining us 18 months ago, Sophie has made a huge impact on the agency teams as well as playing an instrumental role in winning and bedding in new business – resulting in the delivery of much of our award–nominated work in 2015.”

Raine said: “I’m incredibly passionate about this agency and believe we are setting the bar for creative work within the industry, so am delighted to step up to run its biggest division. I look forward to working alongside the senior management team to deliver our ambitious growth plans.”

Over the past year, W has reported annual billings rising by 45% to deliver a fee income of £3.4m in 2014.

As well as winning Mid-sized Consultancy of the Year at the PR Week Awards on Wednesday, W has recently opened an outpost in Singapore.

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