This ‘cloud comms’ breakthrough will change PR forever

What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications teams still depend on a wide range of disparate tools to handle the various tasks they perform each day. They’ll have a database of… Continue reading This ‘cloud comms’ breakthrough will change PR forever

Discover the big reputational risks tech companies face

Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand value ranked four tech-related companies as part of its top 10 most valuable brands. Fast-forward to 2017 and seven of the top 10 most valuable brands… Continue reading Discover the big reputational risks tech companies face

Cision Insights uncovers 3 reputational risks facing the FMCG industry

The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating reputational risks for businesses in the sector. With more than 25% of a company’s value linked directly to its reputation, protecting firms against these risks is a key responsibility for communicators in… Continue reading Cision Insights uncovers 3 reputational risks facing the FMCG industry

2018 State of the Media survey reveals an industry in flux

In the wake of the Cambridge Analytica scandal, social media platforms are facing a traditional media backlash. Print titles have lost great chunks of their ad revenues to the likes of Google and Facebook in recent years. Now, they see an opportunity to strike back against one of their biggest rivals – and they’re pulling no… Continue reading 2018 State of the Media survey reveals an industry in flux