Opinion: Why “PR” is having a renaissance

Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the midst of a renaissance. After a prolonged period of big agency posturing in which everyone wanted to be seen as “so much more”, PR is back on the… Continue reading Opinion: Why “PR” is having a renaissance

Opinion: Brand purpose is everywhere

Alex Clough, creative strategy director at Splendid Communications, discusses the findings of the agency’s Brands’ permission to speak report into social purpose campaigns.  Shaving brands are turning their backs on the stereotypical ‘real man’ to redefine what it means to be masculine. Mental health awareness is being championed by everyone from car manufacturers to broadcasters. Fashion… Continue reading Opinion: Brand purpose is everywhere

Opinion: Why we need to break the “Gender Say Gap”

Abbie Sampson, director of external affairs at Energy UK and Women in PR committee member, outlines why the group has created a female speaker directory to encourage event organisers to have more women speak at events and close as the “Gender Say Gap” between men and women. Gender discrimination has been high on the news… Continue reading Opinion: Why we need to break the “Gender Say Gap”

Opinion: Why PRs must accept responsibility for ethical practice

PRCA director general, Francis Ingham

Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical practice. This month is ethics month for the PR industry, with a programme of activity coordinated by the PRCA and ICCO, and timed to coincide with the… Continue reading Opinion: Why PRs must accept responsibility for ethical practice

Opinion: How to communicate in the ‘techlash’ age

Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies. The ‘techlash’ – the backlash against the technology industry – is growing in intensity, fuelled by public, and political, concerns around data privacy and job security. But what does the techlash mean… Continue reading Opinion: How to communicate in the ‘techlash’ age

Opinion: Why the north offers a world of comms opportunities

Alex Pegler, account manager at Higginson Strategy – which has offices in both London and Chester, explores how the northern powerhouse can drive comms opportunities away from the south of the country.  Last month, Theresa May led her ministers to the Sage concert hall in Gateshead for her first ever cabinet meeting in the north-east.… Continue reading Opinion: Why the north offers a world of comms opportunities

Opinion: Communicators must help promote health data sharing

Catherine Desmidt, associate director and head of the health practice at Hotwire, argues that communicators must help health practitioners explain how data sharing benefits patients. Stories about data and how it is used or abused are consistently in the media. Big technology companies are being held to account over the security of data, whilst we,… Continue reading Opinion: Communicators must help promote health data sharing

Opinion: PRs should look to commercial radio to drive engagement

Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair is probably most famous for calling Boris Johnson a “nasty piece of work”, to his face, on TV. But as a BBC broadcaster of thirty years and… Continue reading Opinion: PRs should look to commercial radio to drive engagement

Opinion: A likeable England team? PR is the real winner this World Cup

It’s not just England’s young Lions who have been a roaring success in Russia, argues Noel Bussey, senior account director at Velvet PR. The side’s PR team has used a lull in sentiment and a change in squad and tactics to create a more ‘likeable’ England team. In 1996 Gazza slid onto his back and… Continue reading Opinion: A likeable England team? PR is the real winner this World Cup

Opinion: We must save the internet from the EU’s copyright plan

PR professionals must act now to save the internet from the EU’s copyright directive, says Nicholas Dunn-McAfee, the PRCA’s head of public affairs, policy and research. The internet is under attack. In its current form, the EU’s Directive on Copyright in the Digital Single Market has serious implications for two acts at the centre of internet… Continue reading Opinion: We must save the internet from the EU’s copyright plan