Discover the big reputational risks tech companies face

Discover the big reputational risks tech companies face

Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation.

In 2002, the Interbrand survey of brand value ranked four tech-related companies as part of its top 10 most valuable brands. Fast-forward to 2017 and seven of the top 10 most valuable brands – including five of the top six – were tech companies.

Given their all-encompassing position in society today, tech companies are more acutely affected by reputational issues than those in other sectors. For example, the recent Facebook and Cambridge Analytica story wiped more than $50 billion off the company’s value, more than some countries’ gross domestic product (GDP).

The nature of the tech sector means that any chink in a company’s armour will be ruthlessly exploited, illustrated by the fate of the likes of MySpace, Napster and Ask Jeeves, among others. As such, the risk of falling brand reputation allowing rival companies to steal market share, even for tech powerhouses such as Google, Apple, Microsoft and Facebook, is immense.

The reputational risks tech companies face

In Cision’s latest white paper – The biggest reputational risk factors in the technology sector we examine the big issues which threaten the reputation of all tech companies and risk wiping vast amounts of their market capitalisation and share price.

Using Cision’s award-winning insights, the white paper examines the three big trends which threaten reputations in the tech sector to emerge over the past 12 months across various global media sources.

It will then suggest how tech companies can use data to help prepare themselves to respond to these trends in the future to safeguard their value and market share.

Fill in the form below to find out the three big reputational issues affecting tech companies and how to use data to address them. 

YES, I would like a FREE demo. Please contact me.
I agree to opt-in to communications from Cision, and that I have read and agree to Cision's Terms and Privacy Statement.
By submitting the information in this form, I confirm that Cision may communicate with me regarding their products and services.
If you wish to update your marketing subscription preferences, please do so by visiting our GDPR pages

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]