This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your comms more effective.
As measurement becomes increasingly important for PR, the study will describe how to implement a robust measurement programme in your campaign by focusing on clear objectives from the beginning.
Additionally, with the help of case studies from award-winning work with the Stroke Association and Nesta, it shows how to use analysis to prove campaign successes and ROI.
With Measurement Month happening globally in September, the timing has never been better for taking an in-depth look at analysis best practice and ensuring that you can prove your PR successes.
Download the White Paper here to find out more.