This ‘cloud comms’ breakthrough will change PR forever

What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications teams still depend on a wide range of disparate tools to handle the various tasks they perform each day. They’ll have a database of… Continue reading This ‘cloud comms’ breakthrough will change PR forever

Opinion: 5 new PR tech tools explained

Chris Blackwood, partner at Third City, examines five new pieces of PR tech you can use to simplify your life in communications. Remember the days where you would handwrite a press release, read it to the client over the telephone/Morse code/smoke signals to get sign-off and then hand deliver it the next day on Fleet… Continue reading Opinion: 5 new PR tech tools explained

Opinion: We must use AI to excel in the next frontier of PR

London, United Kingdom - Tuesday 23 September 2014, CIPR - Training Workshops.

Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The fascinating thing about AI has been the ‘fear’, or at least the idea, that it’s coming after our jobs. Some people have been… Continue reading Opinion: We must use AI to excel in the next frontier of PR

Opinion: How to grow a PR agency in today’s challenging business environment

Big Cat managing director Anthony Tattum celebrates the agency’s most successful year to date by revealing the secret to its rapid growth. Creating a PR agency is the easy bit, maintaining it and then growing it – that’s when the hard work starts! At Big Cat, we have recently celebrated our most successful year to… Continue reading Opinion: How to grow a PR agency in today’s challenging business environment

Your chance to see the world’s most advanced comms technology in action

You will be blown away by what’s possible with the latest earned media technology. Advances in cloud technology and big data have revolutionised the industry in recent months, leading to breakthroughs that look set to change the way comms professionals work forever. That’s why we’re inviting you to join us for a live demonstration of… Continue reading Your chance to see the world’s most advanced comms technology in action

How to implement a PR newsroom model in 3 simple steps

PR newsrooms are the best way to ensure your comms function can keep stride with the sheer pace of conversation on the internet. As Stephen Waddington, Ketchum’s chief engagement officer, says, they’re an absolute requirement of modern PR. They provide an elegant solution to the biggest challenges modern communicators face – creating a centralised content… Continue reading How to implement a PR newsroom model in 3 simple steps

Why PR newsrooms are the future of brand storytelling

The newsroom model is what lets daily news titles work fast to fill their pages with great stories that sell papers. Your business most likely has different strategic objectives to publications like The Sun or The Daily Mail. But you can still apply the same editorial principles to turn your comms department into a well-oiled… Continue reading Why PR newsrooms are the future of brand storytelling

Opinion: How to book great celebrity talent in 3 simple steps

Emma Usher, director of talent booking agency RunRagged and founder of The VIP Suite, gives her top tips for securing the best celebrity talent for your PR initiatives. The right mix of celebrity talent can make media coverage go further. Group shots or unusual pairings at an event make for better stories, and relevant talent… Continue reading Opinion: How to book great celebrity talent in 3 simple steps

Opinion: Why the PRCA is taking decisive action on diversity in PR

Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This month, we launched the PRCA Diversity and Inclusion Guidelines. Diversity has always been a hot topic for the PR and communications industry. It regularly features in industry… Continue reading Opinion: Why the PRCA is taking decisive action on diversity in PR

Opinion: How to promote employee wellbeing in the PR industry

Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works. Being a PR professional can be hard. No one really understands what we do – and those that have some idea often don’t like the sound of… Continue reading Opinion: How to promote employee wellbeing in the PR industry