Opinion: Why “PR” is having a renaissance

Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the midst of a renaissance. After a prolonged period of big agency posturing in which everyone wanted to be seen as “so much more”, PR is back on the… Continue reading Opinion: Why “PR” is having a renaissance

Haven Power appoints Bottle

Haven Power, the UK energy supplier to businesses, and part of the Drax Group, has appointed Bottle to lead its external communications and raise awareness of the brand in the SME and I&C (Industrial and Commercial) markets. Bottle’s remit will include helping Haven to offer advice to businesses across the UK, both large and small, on various issues… Continue reading Haven Power appoints Bottle

Gaming company Letou appoints Calacus

Calacus has been appointed by international gaming company Letou to promote its shirt sponsorship of Premier League football club Swansea City for the 2017-18 season. Calacus will launch Letou’s consumer-facing campaign ‘Letou Goals for Good’ which promotes its sponsorship and support of local charities in South Wales. Letou will feature on the front of home, away and… Continue reading Gaming company Letou appoints Calacus

Opinion: comms is critical to breaking the modern slavery taboo

Forster’s CEO Amanda Powell-Smith discusses how businesses need to openly talk about modern slavery and how comms can help. Modern slavery remains a real and present issue which society must face up to. There are an estimated 13,000 people living in modern slavery in Britain and 21 million worldwide, of which 1.2 million are children.… Continue reading Opinion: comms is critical to breaking the modern slavery taboo

How PRs can help when journalists are worried about trust in the media

Journalists across the world are showing concern about a perceived declining trust from the general public, but CNBC’s Arjun Kharpal and PLMR’s Ollie Lane say the media must work together to build trusted brands. After 2016’s seismic political events the media has had some problems with trust, in particular as a result of the fake… Continue reading How PRs can help when journalists are worried about trust in the media

White Paper: Building a disruptive brand

Exploring the PR journey to building a disruptive brand, the latest Gorkana White Paper shows how PRs support the business rule-breakers: from launch to becoming household names. Disruptive brands can be some of the most exciting organisations to work with as a PR, yet their quick growth, impact on social, legal and financial infrastructures and… Continue reading White Paper: Building a disruptive brand

Brands2Life launches in US with San Francisco opening

Brands2Life has today launched its first US office in San Francisco and appointed Rene Musech as managing director of Brands2Life US. The US team will act as an extension of the agency’s London operations and launches with a portfolio of clients including Collinson Group, a business which “influences customer behaviour to drive revenue and value for clients”;  Fairsail, the global HR… Continue reading Brands2Life launches in US with San Francisco opening

Reflections on moving to the infamous ‘dark side’

By  Mike Berry, Head of Content, Fleet Street Communications For many, moving from journalism to public relations is akin to – as the well-worn phrase goes – joining the Dark Side. However, that’s never been my view. Over my 18 years or so in business-to-business journalism it’s clear to me that the two professions share… Continue reading Reflections on moving to the infamous ‘dark side’

Meet The Independent

Gorkana has a few final places available for an exclusive breakfast briefing with The Independent this Thursday (December 1), with editor Christian Broughton and Zach Leonard, managing director of digital at the title’s owner ESI Media. 2016 has been a big year for The Independent. Celebrating its 30th anniversary this year, ESI Media committed it… Continue reading Meet The Independent