Cision Insights uncovers 3 reputational risks facing the FMCG industry

The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating reputational risks for businesses in the sector. With more than 25% of a company’s value linked directly to its reputation, protecting firms against these risks is a key responsibility for communicators in… Continue reading Cision Insights uncovers 3 reputational risks facing the FMCG industry

Meet the analysis team: Molly O’Connor

At Cision, we connect organisations to critical information and insight that enables them to control and manage their reputation across all media platforms. Our analysis and insights team create the bespoke reports and coverage summaries that are crucial – and they’re recruiting for data analysts to join them. We talk to new(ish) recruit, Molly O’Connor… Continue reading Meet the analysis team: Molly O’Connor

Meet the analysis team: Karen Brandt

Our analysis and insights team create the bespoke reports and coverage summaries that are at the very core of the media intelligence Cision provides. The team are absolute reporting experts and combine their knowledge of the media landscape with their love of data, and they’re on the lookout for some new members to join them.… Continue reading Meet the analysis team: Karen Brandt

Meet the analysis team: Thaneya Jeyarajah

At Cision, we connect organisations to critical information and insight that enables them to control and manage their reputation across all media platforms.  Our analysis and insights team create the bespoke reports and coverage summaries that are crucial – and they’re recruiting for data analysts to join them. We talk to Thaneya to find out what happens… Continue reading Meet the analysis team: Thaneya Jeyarajah

When less is more – how measurement profits not-for-profits

Communications measurement is booming. According to industry analysts Burton Taylor, media analysis (including social media) is the fastest growing segment of the media intelligence market, while the latest AMEC Global Business Study shows that 81% of members are expecting growth in insights services in 2018. The largest corporate brands on the planet are investing significantly… Continue reading When less is more – how measurement profits not-for-profits

Abe Smith: I can see clearly now…

It’s 7:00 am on a Tuesday and the day breaks, not with the sun or a warm cup of java, but with the sterile “X” of that iconic green productivity staple known as Microsoft Excel staring me in the face. As a business leader driving a large organisation in Europe, like so many other executives,… Continue reading Abe Smith: I can see clearly now…

Cision Insights reveals the top tech media trends from CES 2018

Alexa and Google Home made the biggest media splash at CES 2018 alongside traditional electronics products, Cision’s Barnaby Barron reports. As the first major trade show of 2018, the annual Consumer Electronics Show (CES) in Las Vegas is the first big outing for technology companies of the year. From a brand perspective, it is the first crucial opportunity… Continue reading Cision Insights reveals the top tech media trends from CES 2018

Insight tops the agency agenda at exclusive Cision breakfast

A select group of senior communicators gathered in London yesterday to discuss how insight and measurement technology is helping agencies tackle the biggest challenges facing PR today. Representatives from 16 agencies including Bite Global, Good Relations, Grifco and Hills Balfour met with the Cision team for an intimate roundtable breakfast in The Gherkin. At the top of… Continue reading Insight tops the agency agenda at exclusive Cision breakfast

The simple “framework” that powers award-winning PR campaigns

Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision webinar. With help from Paul Hender, Cision’s head of insight for EMEA, she outlined a simple measurement framework with the potential to enhance the performance of any earned media… Continue reading The simple “framework” that powers award-winning PR campaigns

Meet the analysis team: Evelyn Goodall – Research Analyst

Our analysis and insights team create the bespoke reports and coverage summaries that are at the very core of the media intelligence Cision provides. And they’re on the lookout for some new faces. We’re currently recruiting a hole host of new positions including a Data Analyst, Research Analyst, Senior Research Analyst and Client Insight Manager. The team are Excel experts and combine their… Continue reading Meet the analysis team: Evelyn Goodall – Research Analyst