AMEC 2016: Annual summit set to open in London
The Association for the Measurement and Evaluation of Communication (AMEC) is set to launch its annual International Summit in London this week (15-16 June).
With Gorkana as headline sponsor, the conference gives attendees the opportunity to discuss the latest developments, learning and new ideas in communications measurement.
On Wednesday, the event will host a range of senior level speakers from the likes of Visa Europe, UNICEF, Hilton, Microsoft and more. Speakers are set to discuss a range of topics, including how metrics can draw the attention of senior management, how to integrate them into your campaigns and how to deliver results.
Thursday’s event will include workshops that explain and examine how measurement is put into practice. At 7:30pm that evening, the AMEC Awards 2016 will be held and will recognise the best of communications research and analytics from around the world.
The summit is taking place at Hilton London Bankside, 2-8 Great Suffolk Street, London SE1 0UH from 8am – 8:30pm on Wednesday and Thursday (with registration today) and the AMEC Awards are taking place at 8 Northumberland Avenue, Central London, from 7:30pm onwards on 16 June.
- Ahead of the summit, Ben Levine, VP at Ketchum shares a reminder of why measurement should not be viewed as a single, isolated step in a campaign strategy.
- You can follow highlights from the summit this week on Gorkana news.