When less is more – how measurement profits not-for-profits

Communications measurement is booming. According to industry analysts Burton Taylor, media analysis (including social media) is the fastest growing segment of the media intelligence market, while the latest AMEC Global Business Study shows that 81% of members are expecting growth in insights services in 2018. The largest corporate brands on the planet are investing significantly… Continue reading When less is more – how measurement profits not-for-profits

Why measurement is the key to rapid earned media growth

For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see why measurement is so important. For them it’s about adding up how many people your coverage reached. Or else, they think it’s about guessing what an equivalent amount of… Continue reading Why measurement is the key to rapid earned media growth

Insight tops the agency agenda at exclusive Cision breakfast

A select group of senior communicators gathered in London yesterday to discuss how insight and measurement technology is helping agencies tackle the biggest challenges facing PR today. Representatives from 16 agencies including Bite Global, Good Relations, Grifco and Hills Balfour met with the Cision team for an intimate roundtable breakfast in The Gherkin. At the top of… Continue reading Insight tops the agency agenda at exclusive Cision breakfast

White Paper: Analysis best practice and measurement in a changing world

Following a successful awards at this month’s AMEC summit in Bangkok, Cision has published a new UK white paper – Analysis best practice and measurement in a changing world. It shows how to measure the success of your PR campaigns with the latest analysis tools, and why doing so is a vital part of communications in 2017.… Continue reading White Paper: Analysis best practice and measurement in a changing world

Cision wins 10 AMEC awards at 2017 AMEC Summit

Cision, the UK’s leading provider of media intelligence services, won 10 AMEC awards, including six golds, at yesterday’s ceremony in Bangkok. The AMEC awards form part of  the annual two-day AMEC Summit where industry leaders meet to discuss best practice PR measurement protocol and success. Now in its 15th year, the AMEC Awards is the largest awards… Continue reading Cision wins 10 AMEC awards at 2017 AMEC Summit

AMEC 2016: Numbers bring the summit to life

Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements including the launch of AMEC’s integrated Evaluation Framework. For video and views on the AMEC Summit 2016, take a look at:Video Highlights from day 2 at the AMEC Summit 2016 Highlights… Continue reading AMEC 2016: Numbers bring the summit to life

Gorkana wins seven AMEC Awards at the 2016 AMEC Summit

Gorkana, the UK’s leading provider of media intelligence services won seven AMEC Awards at the ceremony last night which marked the end of the annual two-day AMEC Summit. Awards included a platinum for the Most effective media intelligence research and insights company for the work we did with NHS Blood and Transplant, this prize was… Continue reading Gorkana wins seven AMEC Awards at the 2016 AMEC Summit

AMEC 2016: Highlights from day two

Here are some of the highlights from day two of the AMEC International Summit 2016, including notes and comments from the speakers and the community. AMEC launched its Integrated Evaluation Framework with an interactive tool to promote effective measurement and bring The Barcelona Principles to a wider audience. Tina McCorkindale, president and CEO at Institute… Continue reading AMEC 2016: Highlights from day two

AMEC 2016: AMEC launches Integrated Evaluation Framework

At the AMEC International Summit 2016, AMEC launched its Integrated Evaluation Framework with an interactive tool to promote effective measurement and bring The Barcelona Principles to a wider audience. The online tool, which is available at amec.org/amecframework, takes comms professionals through seven steps encouraging the adoption of the framework. Users can submit objectives, inputs, activity, outputs, out-takes,… Continue reading AMEC 2016: AMEC launches Integrated Evaluation Framework

AMEC 2016: Hotwire’s top measurement tips for a mid-sized agency

During day two of the AMEC summit, Hotwire’s group chief development officer, Andy West, discussed what his business needs for aligning measurement practice. West said that Hotwire is a “mid-sized company” despite its international reach, with the largest office consisting of 60 people and five staff in its smallest. So, measurement sits “within” the organisation… Continue reading AMEC 2016: Hotwire’s top measurement tips for a mid-sized agency