How to communicate about PR measurement

PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including some from the media industry. By Jennifer Sanchis, senior account executive, PRIME Research Richard Bagnall, Chairman of AMEC, recently shared a Forbes article on Twitter titled: “How to… Continue reading How to communicate about PR measurement

Abe Smith: Tarot cards, crystal balls and the democratisation of analysis

On stage in Barcelona, surrounded by hundreds of the most attuned PR professionals globally, it hit me – right then, right there. As I said the words “a PR evolution is cresting into a PR revolution,” it felt as if the genie was proverbially let out of the bottle. It was the AMEC Summit 2018 and… Continue reading Abe Smith: Tarot cards, crystal balls and the democratisation of analysis

How AMEC’s ‘maturity mapper’ will transform the PR industry

AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar which is available to view below. Having unveiled the tool at the 2018 AMEC summit in Barcelona, Cision’s Paul Hender, FleishmanHillard Fishburn’s Ben Levine and Survey Solutions’ Colin Wheeler… Continue reading How AMEC’s ‘maturity mapper’ will transform the PR industry

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was introduced to the world in a hands-on workshop with Cision’s Paul Hender, FleishmanHillard’s Ben Levine, Survey Solutions’ Colin Wheeler and Impact Research & Measurement’s Aseem Sood. Once launched, this interactive… Continue reading AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC summit showcases the future of PR measurement

Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona this week. This annual summit has provided many of the key tools that communication evaluators depend on today, such as the Barcelona Principles and the AMEC measurement framework, and 2018’s event was no different. The first day keynote included a… Continue reading AMEC summit showcases the future of PR measurement

Why PR measurement is as revolutionary as the printing press

Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. What’s more, the technology driving this measurement revolution is having a transformational effect on the media as a whole, as Nadin Vernon, strategy consultant at PRIME Research, highlighted last night. “Just as… Continue reading Why PR measurement is as revolutionary as the printing press

Barry Leggetter to step down as AMEC CEO

Barry Leggetter will step down as CEO of the International Association for Measurement and Evaluation of Communication (AMEC) at the end of the year following 11 years in the position. Upon assuming the role, Leggetter has grown the organisation from 19 members in 2007, to over 160 member organisations in over 80 countries. His leadership… Continue reading Barry Leggetter to step down as AMEC CEO

When less is more – how measurement profits not-for-profits

Communications measurement is booming. According to industry analysts Burton Taylor, media analysis (including social media) is the fastest growing segment of the media intelligence market, while the latest AMEC Global Business Study shows that 81% of members are expecting growth in insights services in 2018. The largest corporate brands on the planet are investing significantly… Continue reading When less is more – how measurement profits not-for-profits

Opinion: Measurement’s importance is now understood

Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and predicts what the year will bring for communicators.  Nine years ago, AMEC began the first global study of the media intelligence and insights business. Let’s remind ourselves of the playing field. Back… Continue reading Opinion: Measurement’s importance is now understood

The simple “framework” that powers award-winning PR campaigns

Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision webinar. With help from Paul Hender, Cision’s head of insight for EMEA, she outlined a simple measurement framework with the potential to enhance the performance of any earned media… Continue reading The simple “framework” that powers award-winning PR campaigns