Following a successful awards at this month’s AMEC summit in Bangkok, Cision has published a new UK white paper – Analysis best practice and measurement in a changing world.
Inside, you’ll discover the key benefits of analysing your PR campaigns, as well as why proper analysis is essential if you want to optimise your communications for maximum impact.
The paper also outlines AMEC’s seven core principles for effective PR measurement and provides a simple framework to help you demonstrate the performance of your campaigns. Finally, you’ll see how Cision helped Slimming World integrate a variety of measurement techniques into its 2016 ‘New Year‘ campaign.
With communicators under increasing pressure to demonstrate the impact of their earned media programmes, it’s never been more important to measure the performance of your PR campaigns. So click the link below and download this new white paper now.