Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo

Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo

Tom Ritchie, Cision EMIA’s product director, will deliver a keynote speech at next week’s B2B Marketing Expo.

The B2B Marketing Expo, the leading marketing event in the UK, showcases the tools, techniques and systems revolutionising B2B marketing at London’s ExCeL on 21 and 22 March, 2018.

Thousands of the world’s top marketing professionals will gather to hear experts from the likes of Google, LinkedIn, ITV, Fujitsu and Sage provide the very best marketing guidance available.

Speaking next Wednesday lunchtime, Ritchie will discuss the “smart comms” revolution, outlining how technological advances will help earned media professionals claim their rightful place in the marketing mix by allowing them to measure the ROI of their campaigns.

He will explore how connected cloud solutions have turned paid and owned media into profit centres by delivering measurability and attribution and go on to describe how the Cision Communications Cloud will do the same for earned media.

Cision will also exhibit across both days at the Expo. As well as demonstrating the power of its revolutionary Comms Cloud, members of the Cision content team will be speaking to attendees about their thoughts on the challenges earned media faces, current industry trends and highlights of the Expo – so please come down and share your thoughts with us.

On top of this, some of the industry’s most innovative suppliers will exhibit the solutions shaping the marketing blueprint at some of the biggest brands on earth.

You can find more information on the show and sign up for a free ticket on the B2B Marketing Expo website.

By Alister Houghton

Alister writes about the PR and comms industry as content marketing manager at Cision. Send case studies, press releases and story pitches to