Cision Comms Cloud named best social listening tool at Social Media Marketing Awards

Cision is thrilled to announce that the Cision Communications Cloud® has won the Social listening tool of the year prize at Social Day’s 2018 Social Media Marketing Awards. At last night’s ceremony in Covent Garden’s Club Tropicana, the Comms Cloud was crowned best social listening tool following a public vote, with the platform up against the… Continue reading Cision Comms Cloud named best social listening tool at Social Media Marketing Awards

PR students learn the power of the Cision Communications Cloud

Cision hosted 14 students from the University of West London’s Advertising and Public Relations course on Wednesday as part of the company’s partnership with the university. The cohort of students attended Cision’s offices as part of a partnership between the company and the university. As part of the programme, Advertising and Public Relations students are… Continue reading PR students learn the power of the Cision Communications Cloud

This ‘cloud comms’ breakthrough will change PR forever

What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications teams still depend on a wide range of disparate tools to handle the various tasks they perform each day. They’ll have a database of… Continue reading This ‘cloud comms’ breakthrough will change PR forever

Cision’s Tom Ritchie delivers workshop at PR360 conference

Tom Ritchie, Cision’s EMIA VP GTM and product, discussed the importance of proving the value of earned media at PR Week’s PR360 conference yesterday. Speaking to a packed room of PR professionals for a workshop on earned media measurement, Ritchie argued that new cloud technology will allow PR and comms professionals to measure their output… Continue reading Cision’s Tom Ritchie delivers workshop at PR360 conference

AI and the future of sentiment analysis in PR

Jason Edelboim is President of Cision Americas where he oversees sales, customer service and operations for the US, Canada and Latin America, as well as Cision’s Global Product organisation. He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. We have all heard the buzz around machine learning… Continue reading AI and the future of sentiment analysis in PR

Your chance to see the world’s most advanced comms technology in action

You will be blown away by what’s possible with the latest earned media technology. Advances in cloud technology and big data have revolutionised the industry in recent months, leading to breakthroughs that look set to change the way comms professionals work forever. That’s why we’re inviting you to join us for a live demonstration of… Continue reading Your chance to see the world’s most advanced comms technology in action

Tom Ritchie: We are on the precipice of an earned media revolution

New technology is set to revolutionise earned media and allow communicators to target audiences and measure ROI like never before, says Tom Ritchie, Cision’s EMIA VP GTM. Delivering a keynote speech at the B2B Marketing Expo in London’s ExCel Centre, Ritchie discussed how cloud software like the Cision Communications Cloud will enable earned media practitioners to… Continue reading Tom Ritchie: We are on the precipice of an earned media revolution

Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo

Tom Ritchie, Cision EMIA’s product director, will deliver a keynote speech at next week’s B2B Marketing Expo. The B2B Marketing Expo, the leading marketing event in the UK, showcases the tools, techniques and systems revolutionising B2B marketing at London’s ExCeL on 21 and 22 March, 2018. Thousands of the world’s top marketing professionals will gather… Continue reading Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo

How to create a highly effective press release in 4 easy steps

The press release remains an essential tool of the trade for PRs and communicators alike. The media landscape may have changed dramatically in recent years. But the fundamentals of media relations remain the same, whether you’re launching a product, handling a crisis or contributing to a topical public debate. And, while it may be evolving, the… Continue reading How to create a highly effective press release in 4 easy steps

Marketing expert Jay Baer reviews the Cision Communications Cloud

Jay Baer, a New York Times best-selling author and product marketing expert, recently reviewed the Cision Communications Cloud (TM) on his popular technology show Marketing Marvels. Joined by James Rubec, Cision product marketing manager, Baer took an in-depth look at the platforms unrivalled influencer outreach, press release distribution and earned media measurement capabilities. He said:… Continue reading Marketing expert Jay Baer reviews the Cision Communications Cloud