PR students learn the power of the Cision Communications Cloud

Cision hosted 14 students from the University of West London’s Advertising and Public Relations course on Wednesday as part of the company’s partnership with the university. The cohort of students attended Cision’s offices as part of a partnership between the company and the university. As part of the programme, Advertising and Public Relations students are… Continue reading PR students learn the power of the Cision Communications Cloud

Cision’s Tom Ritchie delivers workshop at PR360 conference

Tom Ritchie, Cision’s EMIA VP GTM and product, discussed the importance of proving the value of earned media at PR Week’s PR360 conference yesterday. Speaking to a packed room of PR professionals for a workshop on earned media measurement, Ritchie argued that new cloud technology will allow PR and comms professionals to measure their output… Continue reading Cision’s Tom Ritchie delivers workshop at PR360 conference

Cision’s Tom Ritchie to give talk at PR360 conference

Tom Ritchie, Cision’s EMIA VP GTM and product, will give a practical talk and Q&A on how earned media measurement can help prove your worth at PR Week’s PR360 conference next Thursday. Titled Earned media measurement for PR – data analytics and insights to help you prove your worth, Ritchie’s discussion will explore the techniques… Continue reading Cision’s Tom Ritchie to give talk at PR360 conference

Tom Ritchie: We are on the precipice of an earned media revolution

New technology is set to revolutionise earned media and allow communicators to target audiences and measure ROI like never before, says Tom Ritchie, Cision’s EMIA VP GTM. Delivering a keynote speech at the B2B Marketing Expo in London’s ExCel Centre, Ritchie discussed how cloud software like the Cision Communications Cloud will enable earned media practitioners to… Continue reading Tom Ritchie: We are on the precipice of an earned media revolution

Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo

Tom Ritchie, Cision EMIA’s product director, will deliver a keynote speech at next week’s B2B Marketing Expo. The B2B Marketing Expo, the leading marketing event in the UK, showcases the tools, techniques and systems revolutionising B2B marketing at London’s ExCeL on 21 and 22 March, 2018. Thousands of the world’s top marketing professionals will gather… Continue reading Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo

This week’s top trending features on Gorkana News

Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News: PR Case Study: The Real Mr Darcy TV channel Drama wanted to create a PR campaign to promote its Jane Austen season, which would launch on 12 February. To fire up media attention, UKTV’s in-house PR team, in partnership with Taylor… Continue reading This week’s top trending features on Gorkana News