Discover how PR can move from evolution to revolution

At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their fellow professionals to embrace new ways of thinking and working, whether that be through encouraging organisations to fill vacuums, demonstrating the best examples of storytelling, producing the… Continue reading Discover how PR can move from evolution to revolution

Cision launches unmissable comms event – CommsCon

Cision has launched CommsCon, a communications congress which will showcase the revolution sweeping across the earned media landscape. The biggest names in the business will gather at London’s Hawker House on Tuesday 6 November to discuss the unique opportunity PR professionals have to make their mark in a world riven by fake news and falling consumer… Continue reading Cision launches unmissable comms event – CommsCon

A better way to measure the value of earned media

Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at the right place and time. By rights, comms should play a far more prominent role in the marketing mix. The reason it doesn’t can be summed up in just three words:… Continue reading A better way to measure the value of earned media

Tom Ritchie: We are on the precipice of an earned media revolution

New technology is set to revolutionise earned media and allow communicators to target audiences and measure ROI like never before, says Tom Ritchie, Cision’s EMIA VP GTM. Delivering a keynote speech at the B2B Marketing Expo in London’s ExCel Centre, Ritchie discussed how cloud software like the Cision Communications Cloud will enable earned media practitioners to… Continue reading Tom Ritchie: We are on the precipice of an earned media revolution

Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo

Tom Ritchie, Cision EMIA’s product director, will deliver a keynote speech at next week’s B2B Marketing Expo. The B2B Marketing Expo, the leading marketing event in the UK, showcases the tools, techniques and systems revolutionising B2B marketing at London’s ExCeL on 21 and 22 March, 2018. Thousands of the world’s top marketing professionals will gather… Continue reading Cision’s Tom Ritchie to deliver keynote speech at B2B Marketing Expo

A better way to measure the value of earned media

Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers at the right place and time. By rights, communications should play a far more prominent role in the marketing mix. The reason it doesn’t can be summed up in just three words: lack… Continue reading A better way to measure the value of earned media

Why measurement is the key to rapid earned media growth

For earned media to grow as rapidly as the paid and owned media industries have expanded, communicators need to embrace measurement. Yet, many in PR still don’t see why measurement is so important. For them it’s about adding up how many people your coverage reached. Or else, they think it’s about guessing what an equivalent amount of… Continue reading Why measurement is the key to rapid earned media growth

Cision webinar to reveal “the most important concept in PR”

You might say it’s the single most important concept in PR. The Museum of London used it to double its visitor numbers and uncover messages that resonate with its customers earlier this year. Bacardi used it to transform its corporate social responsibility initiatives, boosting its earned media coverage by 300%. And Slimming World used it to… Continue reading Cision webinar to reveal “the most important concept in PR”

Cision launches new Cision Communications Cloud™ for the next era of media and communication

Cision has announced the launch of its new integrated platform, the Cision Communications Cloud™ Platform, to give marketers and communicators the power to make intelligent, real-time decisions in a unified way across earned, paid and owned channels. This new offering is the first of its kind in the UK and European communications industry to bring the… Continue reading Cision launches new Cision Communications Cloud™ for the next era of media and communication