W North has been briefed to drive a new brand campaign to support Reeves’ refreshed identity, which aims to inspire creative individuals of all ability levels.
The agency will also support Reeves through events in Manchester, Dublin and London, and facilitate ongoing engagement with key trade media.
Snazaroo has enlisted W North to help position the brand as the leading choice for quality face paint, especially among “millennial mums”.
The agency will leverage creative influencers at key cultural events to encourage parents and children to “embrace their imagination”.
Christian Cerisola, head of W North, said: “Reeves’ ambition to democratise creativity and reach a larger audience of creatively-minded consumers has really energised our growing team. We are looking forward to telling Reeves and Snazaroo’s stories across a diverse range of media.”
Steph Eldred, UK marketing manager for Reeves and Snazaroo, added: “We are very much looking forward to working with W to tell our story about what ‘creativity’ means to the consumer.
“Reeves and Snazaroo have always been brands at the forefront of enabling self-expression, and we are pleased to work with W to communicate this theme of creativity across multiple markets.”
- Pictured: Reeves’ ‘Show Your Colours’ event at Boxpark Shoreditch