Opinion: PRs should look to commercial radio to drive engagement

Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair is probably most famous for calling Boris Johnson a “nasty piece of work”, to his face, on TV. But as a BBC broadcaster of thirty years and… Continue reading Opinion: PRs should look to commercial radio to drive engagement

How to create a powerful media relations strategy for 2018

Media relations is far from dead, Eulogy MD Lis Field argued in this week’s Cision webinar. In fact, it’s more important than ever. While some might view the rise of influencer marketing as a threat to traditional PR and media relations, she said that it’s actually a huge advantage. “All of a sudden, we have a much… Continue reading How to create a powerful media relations strategy for 2018

PR Case Study: W – #DontBottleItUp

L-R Matt Johnson, Love Island's Chris Hughes, James Scroggs Chair of CALM and Jason Griffiths Marketing Director of TOPMAN Pic: David Fisher/REX/Shutterstock

W used World Mental Health Day and a partnership with Topman and Love Island’s Chris Hughes to promote the CALM (Campaign Against Living Miserably) message to men that it is okay to open up about the problems they face. Campaign: #DontBottleItUp Client: CALM PR Team: W Timing: 10 October 2017 Summary Working at the heart of a multi-disciplinary inter-agency… Continue reading PR Case Study: W – #DontBottleItUp

Brightpearl joins W Enterprise division

Retail management system provider Brightpearl has appointed W’s newly established W Enterprise division to increase its engagement with mid-sized UK retailers. W will build awareness and understanding of Brightpearl’s business among retail and vertical publications, and will tell the company’s story in the mainstream business press. The agency will also build a bespoke press office function… Continue reading Brightpearl joins W Enterprise division