PR news round-up (2-6 July)

Here’s a round-up of the week’s top PR news – featuring Munch, a call to “save the internet” from the PRCA and a look at the England football team’s World Cup PR efforts. Thought leadership  It’s not just England’s young Lions who have been a roaring success in Russia, argues Noel Bussey, senior account […]

How AMEC’s ‘maturity mapper’ will transform the PR industry

AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar which is available to view below. Having unveiled the tool at the 2018 AMEC summit in Barcelona, Cision’s Paul Hender, FleishmanHillard Fishburn’s Ben Levine and Survey Solutions’ Colin Wheeler […]

How to enhance your PR measurement with ‘maturity mapping’

The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their organisation’s reputation or business objectives. Now, there’s a way to find out if your competitors are beating you at PR measurement […]

PR news round-up (11-15 June)

Here’s a round-up of last week’s biggest PR news – featuring CNBC‘s Arjun Kharpal, new hires at The Lucre Group and highlights from the 2018 AMEC summit. AMEC Summit 2018 Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona. AMEC unveiled a brand new resource to help PR professionals […]

This ‘cloud comms’ breakthrough will change PR forever

What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications teams still depend on a wide range of disparate tools to handle the various tasks they perform each day. They’ll have a database of […]

PR news round-up (4-8 June)

Here’s a round-up of last week’s biggest PR news – featuring the CIPR Excellence Awards, new appointments at Quill PR and how PR measurement saves lives. Thought leadership Consumers are increasingly shunning traditional marketing channels. Marketers now believe pull tactics, such as PR and comms, are more effective than print, TV and native advertising. So, isn’t it time […]

How PR measurement saves lives

In 2017, the government made an announcement that could have been disastrous for stroke survivors throughout the UK. It had decided not to replace the National Stroke Strategy for England when it expired at the end of the year. The Stroke Association argued that stroke is a unique condition requiring its own plan to drive […]

A better way to measure the value of earned media

Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at the right place and time. By rights, comms should play a far more prominent role in the marketing mix. The reason it doesn’t can be summed up in just three words: […]

The case for investing in earned media

Consumer attitudes have changed radically in recent years. People aren’t just becoming more sceptical of traditional push marketing tactics. They’re increasingly taking steps to avoid them altogether. Ad blocker penetration has surged 20% since 2016 to 615 million users worldwide. Meanwhile, new research from YouGov suggests that three quarters of Brits don’t want marketers targeting […]

Why it’s time for CMOs to embrace PR and comms

What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]