Opinion: How challenger agencies can compete with the big agency networks

Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in the industry, the behemoth agency networks were seen as the only answer. However, times are starting to change. Clients are telling us they want creative excellence… Continue reading Opinion: How challenger agencies can compete with the big agency networks

60 Seconds with The Academy co-founder Mitch Kaye

Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you decide to found a second agency – The Academy – after previously setting up Mischief? We sold Mischief to Engine in 2011. After the two years’… Continue reading 60 Seconds with The Academy co-founder Mitch Kaye

Discover how PR can move from evolution to revolution

At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their fellow professionals to embrace new ways of thinking and working, whether that be through encouraging organisations to fill vacuums, demonstrating the best examples of storytelling, producing the… Continue reading Discover how PR can move from evolution to revolution

Opinion: Why “PR” is having a renaissance

Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the midst of a renaissance. After a prolonged period of big agency posturing in which everyone wanted to be seen as “so much more”, PR is back on the… Continue reading Opinion: Why “PR” is having a renaissance

PR news round-up (19-23 November)

Here’s a round-up of this week’s PR news, featuring our CommsCon content, Curzon PR’s Farzana Baduel and senior hires at Golin, London Stansted Airport and Stir. CommsCon  Watch our CommsCon highlights video to see the key insights gleaned from the event. You can also view all of our video interviews with our great line-up… Continue reading PR news round-up (19-23 November)

60 Seconds with Curzon PR’s Farzana Baduel

Farzana Baduel, founder and CEO of Curzon PR, talks about being an ambassador for the Oxford Foundry’s L.E.V8 Women programme, how women can become PR leaders and combining a “boutique” agency with international clients. Congratulations, you have been chosen as one of seven ambassadors for the L.E.V8 Women programme as well as the resident PR expert… Continue reading 60 Seconds with Curzon PR’s Farzana Baduel

How to avoid “whiteness” and improve diversity in PR

The PR profession needs to move away from the mentality of hiring “people like us” to improve diversity in the sector, a panel of industry experts stated at CommsCon. The panel – held in association with the CIPR Greater London Group – discussed research from Dr. Lee Edwards, associate professor in the department of media and… Continue reading How to avoid “whiteness” and improve diversity in PR

LADbible: Young people care about purpose-driven content

“Young people give a f**k” was the message LADbible‘s head of comms Peter Heneghan presented to the assembled audience of PR professionals at CommsCon. He highlighted that the social publisher’s younger audience wanted to see purpose-driven stories focused on issues they care about, referencing the title’s Trash Isles campaign. In a session moderated by Hotwire’s global… Continue reading LADbible: Young people care about purpose-driven content

PR news round-up (5-16 November)

Here’s a bumper round-up of the last two weeks’ PR news, featuring our CommsCon content, the PRCA National Awards and wins for Smarts Communicate and Citypress. CommsCon Thank you to everyone who attended CommsCon last week. We have written-up some of our fantastic sessions, the links to which you can find below: Key CommsCon takeaways… Continue reading PR news round-up (5-16 November)

Cision Innovation Lab will provide the science to complement communicators’ art

The Cision Innovation Lab is developing technology to fuel the future of PR and comms, Cision’s, David Barker, president of data solutions and innovation, and Kaila Garrison, VP of marketing strategy and operations, revealed in a special session at CommsCon. Cision’s Innovation Lab, located in both Berlin and New York, will look to incorporate the… Continue reading Cision Innovation Lab will provide the science to complement communicators’ art