Hempco Canada Superfoods, described as a pioneer in the global hemp industry for more than 14 years, has brought in Storm Communications to launch its new range of hemp oil, seeds, superfoods, supergreens and snacks under its first consumer-facing brand, PlanetHemp.
Hempco Canada Superfoods has briefed Storm to help generate retail listings in the UK.
The agency will target trade press in the grocery and retail sectors alongside a consumer-focussed drive, with the core objective of raising awareness of the Planet Hemp brand and products, as well as raising the profile of hemp overall.
Elinor Tyler, Storm Communications’ head of consumer, will lead the account.
Tony Reeves, MD of HempCo Europe, said: “One of the goals of HempCo is to reduce the amount of animal products we consume as humans. 15% of all greenhouse gases are currently created by meat production – more than cars, trains, planes and ships combined.
“The public is increasingly in-tune with this message; the rise of flexitarians (with a diet that is plant-based with the occasional inclusion of meat products) in the UK and the fact that 12% of the British population, the highest ever, follows a vegetarian, or vegan, diet is testament to this fact. It is with this in mind that we are so passionate about making environmentally-friendly hemp products available to UK consumers who are concerned with reducing their impact on the planet and the amount of meat they eat.”
He continued: “Storm has impeccable credentials in the health and wellbeing sector and we’re excited to be working with the agency, to drive the brand forward in the UK market.”
Tyler added: “Hemp is one of the most nutritionally dense products in the world and Hempco Canada Superfoods has harnessed these nutritional properties to bring a series of innovative firsts to the market. We are delighted to be chosen as Hempco Canada Superfoods’ partner to assist in driving listings, sales and awareness of the brand and hemp as a whole.”