Debenhams has promoted Hayley Betts to head of product PR, 15 months after she first joined the UK department store chain as a senior PR manager.
Betts will head up all product PR for Womenswear, Menswear, Kidswear, Homes and Beauty at Debenhams.
Heading up a six-strong product PR team, she will work alongside Debenhams’ senior marketing management team to deliver brand campaigns, with a focus on targeting media, influencers and bloggers through PR events and activities.
Betts will also be responsible for all content creation, which will include photography and video content and reports to Christine Morgan, director of PR at Debenhams.
Betts first joined Debenhams as senior PR manager in March 2015. Before that, she was head of PR at French Connection for nearly three-and-a-half years. Her other PR roles have also included an in-house stint at Oasis and four years at Modus Publicity.