Fraser Yachts hands UK PR brief to TLA

The Lifestyle Agency has been chosen to handle the PR for Fraser Yachts in the UK.


Part of the Azimut-Benetti Group, Fraser Yachts has been described as the largest luxury yacht service provider in the world, with more than 150 employees and 12 offices worldwide.

TLA has been briefed to promote Fraser Yachts’ services, which include yacht sales, charter, yacht management, crew and construction, targeting the luxury yacht, lifestyle and travel media.

Alicia Legg, senior account manager at The Lifestyle Agency will lead the account and report to Lisa Peck, global marketing manager for Fraser Yachts.

Related Posts
The Lifestyle Agency wins Jack Davidson Bespoke brief
The Lifestyle Agency secures 3 new clients
Shared workspace City Pavilion, men’s suit brand Jack Davison Bespoke and women’s accessory label Metin have joined The Lifestyle Agency’s client roster. City Pavilion owner [...]
The Lifestyle Agency to launch UK store for A Day’s March
The Lifestyle Agency to launch A Day’s March in the UK
The Lifestyle Agency has been selected to manage the UK store launch of Swedish menswear brand A Day’s March. Alongside launching the brand’s first store in Soho, The [...]
Mark Heath
The Lifestyle Agency to launch Universal Music Group’s Decca Luxe offering
Decca Luxe, Universal Music Group’s private client team, has selected luxury PR and marketing firm The Lifestyle Agency to launch a “unique” experiential offering [...]
Virgin Trains appoints Kaper for PR and social media
Virgin Trains has appointed Kaper to handle its PR and social media work following a competitive pitch consolidating the briefs into one agency for the first time. Virgin [...]