Fleet Street promotes Italian soft drink Galvanina

Fleet Street Communications has been brought in by organic Italian soft drink brand Galvanina as its retained consumer PR agency.

fleet street


The agency has been briefed to build awareness of the brand, its heritage and credentials. A campaign has been designed to promote advocacy, drive excitement, challenge perceptions and position Galvanina as an “aspirational lifestyle brand”.

Using traditional consumer PR and social media activity, Fleet Street began the programme of activity at the beginning of April.

Activity also includes promoting the brand’s relationship with celebrity chef Aldo Zilli and identifying and supporting brand sponsorship opportunities.

Mark Stretton, Fleet Street MD, said: “We have been working hard over the last year to develop our B2C PR credentials and expertise, and we are delighted to be representing Galvanina.

“The brand is built on authenticity, craftsmanship and the very highest quality, and we’re very much looking forward to helping Galvanina to strengthen its position in a competitive marketplace, showcasing what makes this family-run company so special.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]