Fleet Street Communications has been brought in by organic Italian soft drink brand Galvanina as its retained consumer PR agency.
The agency has been briefed to build awareness of the brand, its heritage and credentials. A campaign has been designed to promote advocacy, drive excitement, challenge perceptions and position Galvanina as an “aspirational lifestyle brand”.
Using traditional consumer PR and social media activity, Fleet Street began the programme of activity at the beginning of April.
Activity also includes promoting the brand’s relationship with celebrity chef Aldo Zilli and identifying and supporting brand sponsorship opportunities.
Mark Stretton, Fleet Street MD, said: “We have been working hard over the last year to develop our B2C PR credentials and expertise, and we are delighted to be representing Galvanina.
“The brand is built on authenticity, craftsmanship and the very highest quality, and we’re very much looking forward to helping Galvanina to strengthen its position in a competitive marketplace, showcasing what makes this family-run company so special.”