W wins Y.CO superyacht account

PR agency W Communications has been appointed by Y.CO, a luxury yacht charter and sales platform, to handle its communications.


VERTIGO for charter by Y.CO.


Y.CO provides charter, sales, management and new build services to the global yachting community. The company is based in Monte Carlo, Monaco.

Specialising in marketing, social, corporate, and crisis communications, W will manage Y.CO’s brand and business PR as it seeks to raise its global profile among an international luxury audience.

Warren Johnson, founder & CEO of W, said: “It’s fantastic to be working with such a pioneering brand. We feel a great synergy with Y.CO, which is the most energetic and agile brand in the superyacht market. And with our ever-growing luxury expertise, we’re in an excellent position to help Y.CO target the closely-knit community of ultra-high-net-worth individuals.”

Charlie Birkett, CEO and co-founder of Y.CO, added: “At Y.CO we take a dynamic and modern approach to yachting and wanted an agency that would share in our passion and enthusiasm. W really understands our ethos and business objectives, and we’re excited to embark on this journey with the team.”

W’s client roster also includes Princess Yachts and Boat International.