Y.CO provides charter, sales, management and new build services to the global yachting community. The company is based in Monte Carlo, Monaco.
Specialising in marketing, social, corporate, and crisis communications, W will manage Y.CO’s brand and business PR as it seeks to raise its global profile among an international luxury audience.
Warren Johnson, founder & CEO of W, said: “It’s fantastic to be working with such a pioneering brand. We feel a great synergy with Y.CO, which is the most energetic and agile brand in the superyacht market. And with our ever-growing luxury expertise, we’re in an excellent position to help Y.CO target the closely-knit community of ultra-high-net-worth individuals.”
Charlie Birkett, CEO and co-founder of Y.CO, added: “At Y.CO we take a dynamic and modern approach to yachting and wanted an agency that would share in our passion and enthusiasm. W really understands our ethos and business objectives, and we’re excited to embark on this journey with the team.”
W’s client roster also includes Princess Yachts and Boat International.