Alastair Campbell: ‘Comms will not fundamentally change because of Brexit’
Alastair Campbell is well known for his anti-Brexit views but he says comms is one industry unlikely to be affected as the UK leaves the EU. He talked to Gorkana at the [...]
Consumer influence on brands has grown over five years
Weber Shandwick’s report The Company Behind The Brand II: In Goodness We Trust shows that 68% of consumers and 59% of executives believe brands are influenced by consumer [...]
Google tops most valuable brands list
The Brand Finance Global 500 report shows that Google is the world’s most valuable brand with a financial value of $109.4 (£86.58) billion. Every year Brand Finance values the [...]
Opinion: Making the most of employee-led storytelling
Sophie Lister, a client director at Hudson Sandler who specialises in corporate storytelling, talks about the value of an employer brand, and shares some tips for engaging [...]
W promotes Sophie Raine to head of brand
W has enhanced its senior leadership team with the promotion of associate director Sophie Raine to head of brand. Raine, who first joined W in early 2014, will continue to [...]