KFC’s Jenny Packwood: Fill the vacuum with positive news

No one seeks a crisis, but being ready for one is imperative when disaster strikes, a packed audience was informed during the Crisis killers: a reputation management masterclass session at Cision’s CommsCon. In a panel discussion and presentation led by Tom Ritchie, Cision’s VP GTM EMIA, crisis communications experts considered the dangers of letting the media… Continue reading KFC’s Jenny Packwood: Fill the vacuum with positive news

Cision Insights: Why speed is of the essence in a crisis

Megan Taylor, senior client insights manager at Cision, provides examples from the Cision Insights team illustrating the need for speed when a crisis situation hits.  In order to mitigate the potential negative impact on its reputation, the speed to which an organisation deals with a crisis is critical. To illustrate this point, Cision Insights have… Continue reading Cision Insights: Why speed is of the essence in a crisis

Building a foolproof crisis comms response in four steps

Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from an organisation quicker than a PR crisis which is spiralling out of control, crisis communications is, ironically, one of the best ways a… Continue reading Building a foolproof crisis comms response in four steps

CNBC’s Arjun Kharpal: Tailor your pitch to different outlets

Tailoring your pitch and avoiding blanket emails are the best way to capture a journalist’s attention, CNBC International technology correspondent Arjun Kharpal revealed at PR Week’s Crisis Communications Conference. Speaking to Cheryl Douglas, Cision’s head of media research and jobs, Kharpal said that out of the 50 or 60 pitches he receives daily, he only… Continue reading CNBC’s Arjun Kharpal: Tailor your pitch to different outlets

Opinion: You need to have several crisis comms plans in place

Alex Black, head of crisis and issues at Launch, explains the importance of having robust crisis comms plans and how you can get ahead of any potential issues. There’s a story about a 14-year-old conversation that has been made famous at least three times – once in court, once in film and now in the… Continue reading Opinion: You need to have several crisis comms plans in place

Opinion: 7 ways cybercrime requires a different kind of crisis comms

Kitty Parry, founder and CEO at Social Media Compliance – a company that assists businesses to achieve “compliant” social media status among staff – explains seven ways the rise of cybercrime requires brands to develop a different style of crisis comms. The data breach is an entirely different kind of crisis from those communicators are usually prepared… Continue reading Opinion: 7 ways cybercrime requires a different kind of crisis comms

Opinion: Updating the crisis manual for a new generation

Crisis management plans can be unwieldy, impractical and, therefore, redundant. Jason Nisse, partner at Newgate Communications, tells us why the corporate comms specialist has created a new model. Earlier this year I was advising a client on a rather unpleasant issue that had grown into a full-on, international crisis. It involved all the sorts of… Continue reading Opinion: Updating the crisis manual for a new generation

OPINION: Crisis comms and war gaming

Planning ahead is key, particularly when it comes to anticipating corporate and other crises and impact on reputation, as Gorkana’s recent White Paper on Crisis Communications showed. John Orme, Senior partner and EMEA crisis counsellor with Porter Novelli, thinks that war gaming, Game of Thrones and the ever-resourceful Chinese warlord Sun Tzu have useful lessons… Continue reading OPINION: Crisis comms and war gaming