PR Agency One has already supported honcho’s successful CrowdCube bid, which saw the brand surpass its £650,000 target to secure £830,000 of investment.
It will now oversee the strategy, creative and execution of honcho’s consumer launch campaign, targeting millennials to drive customer growth and build awareness of its alternative to traditional price comparison sites.
The agency will also deliver a trade PR strategy designed to win media share of voice for the brand and raise awareness of its service among insurers and brokers. It won the brief following a three-way pitch.
“Honcho is a truly innovative and disruptive brand,” said James Crawford, managing director at PR Agency One. “We are delighted to be working with them to re-educate young drivers and the general public about how a consumer champion should behave.”
He added: “Our job now is to ensure that young drivers and insurers all over the UK understand how honcho can help deliver them fairer and cheaper car insurance.”
Honcho CEO Gavin Sewell continued: “PR Agency One impressed us with both the breadth of their creativity and experience working with big name consumer brands.”
“They were willing to lend their support to PR our crowd-funding efforts earlier this year,” he added. “We not only managed to exceed our funding target, but we have been contacted by a number of insurers and brokers that we had yet to approach, all of whom are keen to partner with honcho.”