Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology sector.
What journalists want from PRs today
Don’t miss tomorrow’s exclusive Cision webinar, featuring Time Inc UK celebrity content director Jack White and and W account director Sean Allen-Moy.
Together with Cheryl Douglas, Cision’s head of media research and jobs, they’ll discuss the findings of Cision’s 2018 State of the Media survey and reveal what journalists want from PRs today.
3 reputational risks facing the tech industry
Over the last 15 years, the value of the technology sector has boomed, creating both great opportunities and challenges for how tech brands communicate.
With technology dominating peoples’ daily lives, brands in the sector are now seen in a different way to other companies. This increases the risk of reputational damage for tech companies, as their work affects a larger proportion of the population.
Rhodri Harries, managing director at Kaizo, outlines the results of the Worldcom Confidence Index and what its findings mean for comms professionals
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving digital era.
Push PR has appointed Jas Mattu as senior account manager in its beauty team.
JAM PR and JAM Creative have merged to become Jam. The move reflects the agency’s goal of providing an integrated offering.