Opinion: How to communicate in the ‘techlash’ age

Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies. The ‘techlash’ – the backlash against the technology industry – is growing in intensity, fuelled by public, and political, concerns around data privacy and job security. But what does the techlash mean… Continue reading Opinion: How to communicate in the ‘techlash’ age

60 Seconds with Red Lorry Yellow Lorry’s Guy Walsingham

Guy Walsingham, founder and CEO of B2B tech agency Red Lorry Yellow Lorry, discusses why he started the agency, his fight against “factory PR” and the thinking behind the name. Why did you found an agency focused on B2B tech PR? I come from an in-house background in B2B tech and have experienced some of… Continue reading 60 Seconds with Red Lorry Yellow Lorry’s Guy Walsingham

Opinion: Trade show marketing must evolve to survive

The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving digital era. The digital age is transforming everything – the way we live our lives, the way we interact and the way we work. Tech trade shows are no different.… Continue reading Opinion: Trade show marketing must evolve to survive

Discover the big reputational risks tech companies face

Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand value ranked four tech-related companies as part of its top 10 most valuable brands. Fast-forward to 2017 and seven of the top 10 most valuable brands… Continue reading Discover the big reputational risks tech companies face

Susannah Wyeth joins Hotwire as associate director

Hotwire has appointed Susannah Wyeth as an associate director, responsible for driving growth and greater awareness across the agency’s B2B technology footprint. As a member of Hotwire’s Directors Forum, she will be responsible for driving growth and delivering campaigns for the likes of BMC, Mindtree and Thales. Wyeth was previously a senior account director at… Continue reading Susannah Wyeth joins Hotwire as associate director

How to build a tech brand with earned media

Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision webinar. MacLeod said the most successful brands excel in six core areas – original thinking, entertaining ideas, multiplatform content, data insights, ambitious personalities and workforce engagement. “At the end of the… Continue reading How to build a tech brand with earned media

Cision webinar to reveal how to build a tech brand with earned media

Staying ahead in tech PR requires constant innovation. Today’s breakthroughs are tomorrow’s old news, and it can be tough to convey the benefits of complex technologies to key target audiences. But there are also big opportunities for brands that can communicate their propositions in ways that excite and inspire their stakeholders – and this month’s… Continue reading Cision webinar to reveal how to build a tech brand with earned media