Building a foolproof crisis comms response in four steps

Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from an organisation quicker than a PR crisis which is spiralling out of control, crisis communications is, ironically, one of the best ways a… Continue reading Building a foolproof crisis comms response in four steps

Combining art and science in effective communications

In this digital, globalised age, the reach of big data is inescapable. Industry after industry has been disrupted by the rise of data and the change in working practices it brings, and PR is no exception. PR professionals are experiencing the huge shift to data-driven processes which colleagues in marketing and advertising have been implementing… Continue reading Combining art and science in effective communications

This ‘cloud comms’ breakthrough will change PR forever

What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications teams still depend on a wide range of disparate tools to handle the various tasks they perform each day. They’ll have a database of… Continue reading This ‘cloud comms’ breakthrough will change PR forever

A better way to measure the value of earned media

Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at the right place and time. By rights, comms should play a far more prominent role in the marketing mix. The reason it doesn’t can be summed up in just three words:… Continue reading A better way to measure the value of earned media

The case for investing in earned media

Consumer attitudes have changed radically in recent years. People aren’t just becoming more sceptical of traditional push marketing tactics. They’re increasingly taking steps to avoid them altogether. Ad blocker penetration has surged 20% since 2016 to 615 million users worldwide. Meanwhile, new research from YouGov suggests that three quarters of Brits don’t want marketers targeting… Continue reading The case for investing in earned media

Why it’s time for CMOs to embrace PR and comms

What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less… Continue reading Why it’s time for CMOs to embrace PR and comms

Discover the big reputational risks tech companies face

Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand value ranked four tech-related companies as part of its top 10 most valuable brands. Fast-forward to 2017 and seven of the top 10 most valuable brands… Continue reading Discover the big reputational risks tech companies face

How communicators can master modern media relations

“Sorry, I’m really busy and can’t talk to you right now, please send it over in an email and I’ll get back to you.” For a media relations practitioner, this is groundhog day. The discipline is one of the toughest in PR, simply because of the number of knockbacks communicators receive every day. Media relations… Continue reading How communicators can master modern media relations

How to implement a PR newsroom model in 3 simple steps

PR newsrooms are the best way to ensure your comms function can keep stride with the sheer pace of conversation on the internet. As Stephen Waddington, Ketchum’s chief engagement officer, says, they’re an absolute requirement of modern PR. They provide an elegant solution to the biggest challenges modern communicators face – creating a centralised content… Continue reading How to implement a PR newsroom model in 3 simple steps

Inside a PR newsroom with Good Relations’ Lawrence Collis

Lawrence Collis, executive director at Good Relations, outlines why the agency uses a newsroom model for everything from news generation to crisis management. You’re responsible for Good Relations’ dynamic newsroom model. But what is a dynamic newsroom? And how does one work? To allow us to be as reactive and creative as possible with the… Continue reading Inside a PR newsroom with Good Relations’ Lawrence Collis