Cision Insights: Why speed is of the essence in a crisis

Megan Taylor, senior client insights manager at Cision, provides examples from the Cision Insights team illustrating the need for speed when a crisis situation hits.  In order to mitigate the potential negative impact on its reputation, the speed to which an organisation deals with a crisis is critical. To illustrate this point, Cision Insights have… Continue reading Cision Insights: Why speed is of the essence in a crisis

Interview with Cision’s Orla Graham on Communicating Causes

Orla Graham, senior client insights manager at Cision, speaks to Christine Kanu about her role in a new book: Communicating Causes – Strategic public relations for the non-profit sector. Tell us a bit about yourself and how you got into writing I’ve been working in the heady world of media evaluation for about 12 years now.… Continue reading Interview with Cision’s Orla Graham on Communicating Causes

Discover the big reputational risks tech companies face

Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand value ranked four tech-related companies as part of its top 10 most valuable brands. Fast-forward to 2017 and seven of the top 10 most valuable brands… Continue reading Discover the big reputational risks tech companies face

Cision Insights uncovers 3 reputational risks facing the FMCG industry

The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating reputational risks for businesses in the sector. With more than 25% of a company’s value linked directly to its reputation, protecting firms against these risks is a key responsibility for communicators in… Continue reading Cision Insights uncovers 3 reputational risks facing the FMCG industry

2018 State of the Media survey reveals an industry in flux

In the wake of the Cambridge Analytica scandal, social media platforms are facing a traditional media backlash. Print titles have lost great chunks of their ad revenues to the likes of Google and Facebook in recent years. Now, they see an opportunity to strike back against one of their biggest rivals – and they’re pulling no… Continue reading 2018 State of the Media survey reveals an industry in flux

Cision Insights reveals the top tech media trends from CES 2018

Alexa and Google Home made the biggest media splash at CES 2018 alongside traditional electronics products, Cision’s Barnaby Barron reports. As the first major trade show of 2018, the annual Consumer Electronics Show (CES) in Las Vegas is the first big outing for technology companies of the year. From a brand perspective, it is the first crucial opportunity… Continue reading Cision Insights reveals the top tech media trends from CES 2018