The agency has been briefed to promote Redrow’s portfolio across the East, South and West Midlands, from Derby in the north to Luton in the south.
“Redrow is known for creating beautiful and highly functional homes and takes pride in developing thriving communities,” said Jane Ainsworth, managing director at WPR. “We look forward to supporting its continued expansion throughout the Midlands in the coming months and years.”
Matt Grayson, group communications director at Redrow, added: “We were really impressed by WPR’s capabilities, as well as the team’s strategic, creative response to our brief.
“With exciting growth plans across the Midlands, we’re looking forward to working with WPR to increase awareness of our high-quality homes and thriving communities.”