The agency will introduce True Instinct to UK trade and consumers and educate people on the benefits of a raw and “raw inspired” diet for dogs and cats.
In 2018, Lucre will launch the brand and deliver educational campaigns that encompass media and blogger engagement, product placement and “elevated news”.
James Langan, commercial director for Natures Menu and True Instinct, said: “Lucre has gone above and beyond in its work for Natures Menu. So, when it came to PR, it was a natural choice for us to appoint them.
“The team’s passion for our business combined with the knowledge they’ve amassed on the sector really sets them apart. We are very much looking forward to continuing our working relationship with the team and experiencing continued success.”
Tamarind Wilson-Flint, co-owner and director at The Lucre Group, added: “True Instinct is a truly innovative range which doesn’t just raise the bar on ingredient quality and diversity but also introduces a unique dry product which is a first for the UK.
“As a team of pet lovers, we couldn’t be more delighted to extend our work with the team.”
- Pictured: The Lucre Group’s home and lifestyle team