He will be one of four industry leaders taking part in a panel debate in which panellists will give their view on upcoming measurement trends, with an audience Q&A following the presentations.
UNICEF’s global director of communications, Paloma Escudero, HM UK Government executive director for government communications, Alex Aiken, and AMEC chairman Richard Bagnall comprise the rest of the panel. The session will be moderated by PR Week editor-in-chief Danny Rogers.
Smith said: “I am honoured to be taking part in the AMEC Global Summit’s keynote session. It will be a privilege to share the stage with three great communications professionals in Paloma, Alex and Richard.”
He added: “In our data-driven world, having the right tools and metrics to measure PR and comms campaigns will help communicators to earn their fair share of the marketing budget.”
Smith concluded: “I look forward to explaining how new technology – such as the Cision Communications Cloud – will shape the future of PR measurement and finally allow PR and comms professionals to demonstrate the impact of their work on business activities.”
The AMEC summit will be held on 13 and 14 in June in Barcelona. Find out more on how to book your place here.