Tin Man is tasked with driving awareness for both brands to increase subscriptions and pave the way for a new, more powerful narrative around periods.
It will deliver a multi-channel comms campaign and provide support for product PR, social media and press office activity. The agency will also manage an “always on” press office including an influencer outreach programme and social media for the Pink Parcel brand.
“In this day and age, it’s shocking that periods are still such a taboo subject for so many young girls and women,” said Mandy Sharp, Tin Man’s founder. “This brief challenged us to come up with something engaging and clever that would promote the products but also change perceptions and behaviours around the subject.
“Our creative campaign allows women to reclaim their time of the month and empowers them to feel in control, strong, unashamed and able to talk about periods openly and honestly. It’s positive, meaningful and exactly the type of work we love doing at Tin Man.”
Audrey O’Brien, group marketing director at It’s A Monthly Thing, added: “We wanted to find an agency that not only understood the bettybox and Pink Parcel brands but would help us tell our wider brand story.
“We are more than a subscription service – our aim is to break down barriers and encourage society to re-assess how they talk about periods.”