Named after the year the printing press was invented, the founders say Fourteen Forty will help businesses “connect in better ways with the range of people, influencers and interest groups on whom their success depends”.
Boyd-Wallis will lead the agency. He was previously Brands2Life’s practice director and ran global campaigns for clients including global bank MUFG, teaching resources firm Tes, Seven Investment Management and Just Eat.
Previously, he worked at Camargue and recently completed an executive programme in behavioural science at University College London.
Corbet was Brands2Life’s managing director and established its corporate affairs practice. Before that, he was marketing director at the Fishburn Hedges Group and he is now Fourteen Forty’s first associate.
Other associates at launch include Warren Davey, Fourteen Forty’s marketing director and planner, and digital marketing specialist Cameron O’Brien.
Davey’s experience includes McCann Erickson, MoneySupermarket, TravelSupermarket and npower. O’Brien has worked for the Premier League, Marks & Spencer, JP Morgan, Unilever and Royal Mail.
“We will campaign for businesses,” said Boyd-Wallis. “We will help them build stronger relationships and tell more compelling stories – using more creative and more human communications to help solve business problems. We will also work with politicians and think tanks to make the case for business more widely.”
Corbet added: “Clients are looking for a flexible service from the best people. Agencies need to be able to deliver a wide range of joined-up services without passing on high overheads, pushing needless additional services or leaving the work to inexperienced consultants.
“We will develop our own core team and draw on expert consultants we are used to working with across the range of marketing communications. This will give clients the reliability of a core team and the specific expertise to meet their individual needs.”
- Pictured: (left to right) Cameron O’Brien, James Boyd-Wallis, Guy Corbet and Warren Davey