PR and social media consultancy WPR Agency has appointed Rebecca Williams as consumer director.
She will be tasked with expanding the division and devising strategic campaigns that deliver tangible commercial benefits.
Williams previously spent 10 years at McCann Birmingham, where she led accounts including Oxfam, Robert Welch and McCarthy & Stone.
“Rebecca’s broad range of sector experience across consumer accounts fits extremely well with our current portfolio,” said Jane Ainsworth, WPR managing director. “Clients are increasingly looking for channel-neutral strategies that deliver commercial results.
“We are committed to being an agency that goes far beyond media relations, providing an all-encompassing integrated approach, with performance and results at its core.”
Williams added: “WPR has an enviable reputation both in the Midlands and across the UK. It has long been known for creative campaigns that deliver national media coverage and engaging social content for some of the UK’s biggest brands.
“WPR’s status as a Facebook account-managed agency and a Google Partner means the tools available to us to reach consumers are unmatched by many of our competitors.”