Manchester-based PR agency Roland Dransfield is launching a new consumer division to coincide with its 21st birthday this summer.
Adam Moss will lead the division in his new role as head of consumer. He joined Roland Dransfield from Brazen, where he spent nine years and was director of news and creative content.
In recent years, Roland Dransfield has repositioned itself from being a property PR specialist to cover a wide range of sectors, including professional services, SMEs, manufacturing and technology.
“Strategically it is the right time to launch a fully-rounded consumer division at Roland Dransfield,” said Lisa Morton, Roland Dransfield MD. “We know we have a great reputation for B2B and want to carry this success across to B2C.”
She added: “We took our time to find the right person to lead this new division and we believe we’ve found that in Adam. He’s a leader with award-winning creative credentials and has already enjoyed a hugely successful consumer PR career.”
Moss said: “The chance to launch a consumer arm for one of Manchester’s most successful PR agencies was a challenge that was, frankly, irresistible. And with lots of new business leads already in the process of conversion into accounts, the future looks very bright indeed.”
- Pictured: (left to right) Roland Dransfield’s head of media, Alex Bell, managing director Lisa Morton, head of consumer Adam Moss, associate director Caroline Aspinall and head of digital Sam Hughes