Ketchum has appointed Citizen Relations’ Mark Walsh to the newly-created role of consumer director in its London office.
Walsh will provide strategic counsel to Ketchum’s consumer brands in London and assume responsibility for growing Ketchum’s consumer client roster.
Walsh joins Ketchum from Citizen Relations, where he spent five years working across a variety of roles.
Most recently, he served as regional director, Asia Pacific, where he was responsible for establishing a business presence in the region and securing new business across lifestyle and technology brands.
His experience includes campaigns for blue-chip brands such as BT, Hewlett Packard, Casio and Sony Mobile.
In his new role at Ketchum, Walsh will report to Jo-ann Robertson, partner and deputy CEO of Ketchum London.
Denise Kaufmann, partner and CEO of Ketchum London, said: “Mark has worked with some of the biggest brands in the world, in both the U.K. and globally. Ketchum’s consumer practice in London is growing, and we are excited to offer Mark’s deep and unique consumer brand expertise to our clients.”
Walsh added: “It is a privilege to join Ketchum’s London team. I look forward to working with this team to further Ketchum’s reputation in brand marketing by delivering inspiring and relevant work for today’s top lifestyle and tech brands in the consumer sector.”