Havas Group has acquired India-based health-and-wellness agency Sorento.
Sorento will integrate Havas’ Health & You business unit and be rebranded Havas Life Sorento. The acquisition will allow it to further develop its regional presence and add to its depth and breadth in India to deliver for global clients.
Following the acquisition, the management team of Susan Josi and Sangeeta Barde — Sorento’s co-founders and managing partners — will continue to head up the team of more than 70 health-and-wellness comms professionals.
Josi and Barde will report to Charles Houdoux, CEO, Havas Health & You APAC, and will work closely with local Havas India management for day-to-day operations.
Yannick Bolloré, CEO, Havas Group, said: “We are delighted to welcome Sorento to our group. The team will partner with Havas Health & You India to create a broader health-and-wellness offering in the region for our existing global clients and provide a new infusion of energy that will allow us to expand our APAC capabilities.”