60 Seconds with Ketchum’s Chris Martin

Chris Martin, Ketchum’s recently appointed director of public affairs, discusses his new role, the public affairs landscape and advice to those entering the industry.  Congratulations on the new role! What attracted you to Ketchum? The opportunity to join Ketchum as one of the leading global agencies was of course appealing in itself, but the growth… Continue reading 60 Seconds with Ketchum’s Chris Martin

Opinion: How integrated comms can drive societal change

Alexandra Marsh, associate director at Ketchum London, explores how the agency’s Cannes Lions winning #bloodnormal campaign shows that integrated comms can drive societal change. #bloodnormal is a very special campaign for several reasons; it triumphantly broke perceptions and taboos about periods, it generated worldwide coverage and it demonstrated how integrated communications can drive societal change.… Continue reading Opinion: How integrated comms can drive societal change

Ketchum and Weber Shandwick win big at PR Week Global Awards

Ketchum and Weber Shandwick were the big winners at the PR Week Global Awards as they took home four and three awards respectively. Weber Shandwick celebrated winning the prestigious Global Agency of the Year gong, as well as taking home prizes for working on the Best Global Integration and Best Public Sector campaigns. Ketchum meanwhile… Continue reading Ketchum and Weber Shandwick win big at PR Week Global Awards

Young Women’s Trust names Ketchum’s London CEO as chair

Ketchum London CEO Jo-ann Robertson has been named the new chair of Young Women’s Trust, a UK charity that helps young women on low or no pay. Robertson will head up a board of 12 trustees and draw on her experience in journalism, politics and PR as the charity continues support women from disadvantaged backgrounds. She… Continue reading Young Women’s Trust names Ketchum’s London CEO as chair

Opinion: How to future-proof young leaders

Erin Salisbury, senior project manager for Ketchum’s global research and analytics team and PRmoment’s Young Professional of the Year 2018, presents four top tips to help young leaders get the best out of themselves and their teams. The communications industry is evolving at lightning speed, and is being impacted by ongoing developments in consumer perceptions… Continue reading Opinion: How to future-proof young leaders

International Women’s Day: Succeeding as a woman in PR

To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to their gender, whether the PR landscape is changing for women and what advice they have for women entering the industry. Sarah Hall, PR and marketing agency owner, founder of #FuturePRoof and president… Continue reading International Women’s Day: Succeeding as a woman in PR

Ketchum CEO joins PRCA Board of Management

The Public Relations and Communications Association (PRCA) has appointed Jo-ann Robertson, Ketchum’s London CEO, to its Board of Management. Robertson, who assumed the role of CEO at the agency’s London office earlier this month, will assist the PRCA in its drive to promote the industry as the leading communications discipline. She said: “As we enter… Continue reading Ketchum CEO joins PRCA Board of Management

Ketchum launches executive committee and appoints corporate MD

Ketchum has created an executive committee reporting to recently appointed London CEO Jo-ann Robertson. The committee will be responsible for talent development, client service and setting the agency’s strategic agenda to drive business performance in the UK. Ketchum has also hired Jamie Robertson as its managing director of corporate and public affairs. He will sit on… Continue reading Ketchum launches executive committee and appoints corporate MD

Stephen Waddington predicts 2018 will be a breakthrough year for PR

In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is creating. In a wide ranging presentation, the agency’s chief engagement officer outlined what he sees as the key catalysts for change in the industry today. “We’ve seen AI emerge in almost every area of… Continue reading Stephen Waddington predicts 2018 will be a breakthrough year for PR

Ketchum’s Barri Rafferty named first woman to lead a top five PR agency

Ketchum’s Barri Rafferty will take the helm as the agency’s CEO in 2018, making her the first woman to lead a top five global PR firm. As president and CEO, she will work closely with Ketchum’s leadership team to guide agency strategy, attract the best talent and honour the “Ketchum culture”. Rafferty joined Ketchum in… Continue reading Ketchum’s Barri Rafferty named first woman to lead a top five PR agency