Lucy Hart, head of influence at Mischief, Nicola Green, director of corporate affairs at Telefonica UK and Kirsten Walkom, global communications director at Save the Children will be appearing on a panel at Cision‘s upcoming London World Tour event to debate how brands can work best with the media.
The trio are joining a panel which will be moderated by Jason MacKenzie, president of the CIPR, entitled: Creating a win-win relationship between your brand and the media.
Faced with declining public trust, shrinking deadlines and a new emphasis on emotion over fact the media landscape is changing fast. Against this backdrop, the panel will delve into the best ways to re-imagine your marketing and communications strategies in 2017.
Also, renowned brand strategy consultant Chris Sanderson is to be the keynote speaker at the event which follows Cision’s global summit events in Chicago, San Francisco and New York.
The London event takes place at Soho’s Ham Yard Hotel on Tuesday, June 6, for an afternoon of connections, cocktails and conversation. To reserve your place visit the World Tour website.
Cision CEO Kevin Akeroyd and CMO Chris Lynch will welcome attendees to the event. They’ll kick off proceedings with discussion and debate, and will look into how combining great storytelling with data science is helping brands uncover influencers to share their stories, craft content that gets read and link coverage with customer behaviour.
Faced with declining public trust, shrinking deadlines and a new emphasis on emotion over fact the media landscape is changing fast. Against this backdrop, our panel will delve into the best ways to re-imagine your marketing and communications strategies in 2017.