Opinion: Improving PR’s value by proving our value

To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall discussing how analytics and measurement provide the means of improving the performance and value of public relations. The era of PR being focused on media relations are long gone.… Continue reading Opinion: Improving PR’s value by proving our value

Opinion: We must use AI to excel in the next frontier of PR

London, United Kingdom - Tuesday 23 September 2014, CIPR - Training Workshops.

Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The fascinating thing about AI has been the ‘fear’, or at least the idea, that it’s coming after our jobs. Some people have been… Continue reading Opinion: We must use AI to excel in the next frontier of PR

Opinion: How to demonstrate the value of PR in the energy sector

Paddy Blewer, co-chair of the CIPR’s new Energy Leadership Platform, explores how the group will demonstrate the value of public relations during a period of near unprecedented change for the entire energy industry. We may have recently passed a major inflection point for the global energy industry. For many years, there was an acceptance of… Continue reading Opinion: How to demonstrate the value of PR in the energy sector

International Women’s Day: Succeeding as a woman in PR

To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to their gender, whether the PR landscape is changing for women and what advice they have for women entering the industry. Sarah Hall, PR and marketing agency owner, founder of #FuturePRoof and president… Continue reading International Women’s Day: Succeeding as a woman in PR

CIPR president Sarah Hall outlines her vision for PR in 2018

Sarah Hall, the CIPR’s 2018 president, talks about her plans promote diversity in PR, give younger practitioners a voice and establish PR as a strategic management function.  What made you decide to run for the CIPR presidency? I’ve volunteered with the CIPR for 18 years in a range of guises, from regional chair through to… Continue reading CIPR president Sarah Hall outlines her vision for PR in 2018

Equinox and jamjar PR win big at Welsh CIPR PRide Awards

CIPR Cymru Pride awards 2017 - Cardiff City Hall - Cardiff - Friday 24th November 2017 ©www.fotowales.com - Please Credit: Ian Cook - Fotowales

Welsh comms agencies Equinox and jamjar PR each took home four golds at the CIPR PRide Awards ceremony in Cardiff’s City Hall last week. Equinox’s haul included the ‘Outstanding PR Consultancy’ prize and three awards for a campaign with Cadw, the Welsh Government’s environment service. Launched on St David’s Day, the campaign brought a tale of… Continue reading Equinox and jamjar PR win big at Welsh CIPR PRide Awards

Young people expect brands to champion good causes, Edelman reports at CIPR conference

From Smirnoff’s campaign for equality in the music industry to Heineken’s ‘Worlds Apart’ social experiment, 2017 has seen many huge brands get behind great causes. After the success of innovative influencer campaigns like Dove’s ‘#RealBeauty’ initiative, companies seem increasingly keen to position their brands as forces for social good. But for this kind of activism… Continue reading Young people expect brands to champion good causes, Edelman reports at CIPR conference

Regional champions crowned at CIPR PRide awards ceremonies

The CIPR PRide Awards season is now in full swing, with 2017’s regional champions being crowned at ceremonies in Scotland, Northern Ireland, Anglia, Thames and Chiltern. Smarts Communicate dominated last Friday’s Northern Irish ceremony, taking home seven Golds including ‘Outstanding Public Relations Consultancy’ and ‘Best Use of Media Relations’. The event also saw wins for JComms, Navigator… Continue reading Regional champions crowned at CIPR PRide awards ceremonies

CIPR names Emma Leech 2018 president-elect

Following her unopposed run in the 2017 CIPR election, Emma Leech has been confirmed as the CIPR’s president-elect for 2018. In her candidate statement she vowed to “bring more pace, focus and creativity” to the role as she pursues the institute’s strategic plans during what is “a crucial tipping point” for the PR industry. Leech… Continue reading CIPR names Emma Leech 2018 president-elect

Cision World Tour video: PR can lead the marketing mix

Earned media and influencer marketing are perfectly positioned to tackle the challenges facing brands in 2017, speakers at this week’s Cision World Tour event in London agreed. By combining the latest innovations in data-driven insights with earned media’s natural talent for storytelling, industry experts on the stage argued PR and comms is ready to dominate the marketing… Continue reading Cision World Tour video: PR can lead the marketing mix