M&S appoints Phipps as UK PR agency for beers, wines and spirits

Food and drink PR agency Phipps has been appointed by Marks & Spencer as its retained PR agency for the retailer’s Beers, Wines, and Spirits division.

Marks & Spencer

The appointment comes after M&S launched its first Bordeaux En Primeur wine collection earlier this month.

The high street retailer said these new additions to its Fine Wine category will make it more accessible for consumers to purchase wines from leading châteaux.

Phipps has been briefed to drive awareness and recognition around M&S’ drinks offering.

Lottie West, associate director at Phipps, will lead the account and report to M&S PR manager Hazel MacRae.

Phipps MD Nicky Forrest said: “We are thrilled to be working with such an iconic retailer.  M&S is renowned for its food offering and our role is to help build its reputation to a similar level for its beers, wines, and spirits.

“The level of innovation and expertise at M&S is unparalleled. It is the only major UK retailer to have its own team of winemakers who work with some of the top producers in the world bringing unique blends and wines into store.

“Wine writers already know and love M&S drinks, so a big part of our brief is to reach out to more consumer and lifestyle media, while continuing to bring relevant and interesting news to the drinks press.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]