Food and drink PR agency Phipps has been appointed by Marks & Spencer as its retained PR agency for the retailer’s Beers, Wines, and Spirits division.
The appointment comes after M&S launched its first Bordeaux En Primeur wine collection earlier this month.
The high street retailer said these new additions to its Fine Wine category will make it more accessible for consumers to purchase wines from leading châteaux.
Phipps has been briefed to drive awareness and recognition around M&S’ drinks offering.
Lottie West, associate director at Phipps, will lead the account and report to M&S PR manager Hazel MacRae.
Phipps MD Nicky Forrest said: “We are thrilled to be working with such an iconic retailer. M&S is renowned for its food offering and our role is to help build its reputation to a similar level for its beers, wines, and spirits.
“The level of innovation and expertise at M&S is unparalleled. It is the only major UK retailer to have its own team of winemakers who work with some of the top producers in the world bringing unique blends and wines into store.
“Wine writers already know and love M&S drinks, so a big part of our brief is to reach out to more consumer and lifestyle media, while continuing to bring relevant and interesting news to the drinks press.”