Two wins for Mercieca
Mercieca has won two new PR briefs from food-to-go business Adelie Foods and the Licensed Trade Charity (LTC), which provides debt advice, free support and care for the licensed trade industry.
Adelie Foods has briefed Mercieca to handle PR activity for the company and its URBAN eat brand, following a competitive pitch.
John Want, marketing director at Adelie Foods, said: “Mercieca’s experience and knowledge of food, coupled with their uncomplicated strategic approach and creative ideas really impressed us. We need an agency that can help us integrate and step-change our PR to both external and internal audiences and Mercieca fits the bill perfectly.”
Mercieca PR director Gemma Oakes added: “We’re delighted to be working with Adelie Foods and the URBAN eat brand across its wide-reaching PR remit. Our passion for food and our ability to tailor PR campaigns for different trade, foodservice, corporate, consumer and internal audiences makes for a brilliant partnership with Adelie Foods. We’re very excited about getting started and helping to get their messages out far and wide.”
The LTC has briefed Mercieca to handle a new integrated campaign designed to improve awareness of its charity services.
Liz Gaffer, director of marketing and charity services at the LTC, said: “Mercieca impressed us at every stage of the pitch process, particularly with their relevant experience within the charity sector.
“Awareness and engagement are two key challenges for the Licensed Trade Charity, and it was therefore important for us to work with an agency that thinks strategically as well as delivering disruptive creative.”
Oakes added: “Delivering award-winning integrated work for two leading charities, Hospitality Action and Grocery Aid, put us at an advantage going into the pitch. Combined with our understanding of the licensed trade sector, we were equipped to deliver a winning strategy and approach for LTC. It’s a really important time for the charity and we’re excited to help make it top of mind for the many thousands of people who work in the industry.”