When less is more – how measurement profits not-for-profits

Communications measurement is booming. According to industry analysts Burton Taylor, media analysis (including social media) is the fastest growing segment of the media intelligence market, while the latest AMEC Global Business Study shows that 81% of members are expecting growth in insights services in 2018. The largest corporate brands on the planet are investing significantly… Continue reading When less is more – how measurement profits not-for-profits

Opinion: Look beyond reach to find the right influencers

Identifying influencers with a real connection to your cause is essential for running successful PR campaigns, says Katie Malark, Allison+Partners’ senior research director. In our latest Influence Impact Report, Allison+Partners looked at the intersection between cause and influencer marketing. The biggest takeaway for PR professionals trying to drive donations, awareness or engagement for their cause? Take… Continue reading Opinion: Look beyond reach to find the right influencers

Commission publishes six principles of charity PR

A group set up to address concerns about charity fundraising exploiting donors has published a set of six principles to help PR and communications staff. The Commission on the Donor Experience was launched last year in the wake of a media storm about the pressures donors can face. The commission brought together a group of experts,… Continue reading Commission publishes six principles of charity PR

PR Case Study: Palmer & Harvey – Delivering Hope

MHP is helping Palmer & Harvey, the UK’s largest delivered wholesaler, put the sides of its beige delivery vans to good use by transforming them into mobile billboards for missing persons’ charity Missing People. Campaign: Delivering Hope Client: Palmer & Harvey PR Team: MHP Timing: May 2017 – May 2019 Summary As the UK’s largest… Continue reading PR Case Study: Palmer & Harvey – Delivering Hope

MHP launches Delivering Hope with Palmer & Harvey

Global communications agency MHP has launched Delivering Hope, a new corporate social responsibility initiative for Palmer & Harvey, the UK’s largest delivered wholesaler. The campaign will tap into P&H’s network of more than 1,000 vehicles making upwards of 55,000 deliveries each week to extend the reach of Missing People’s publicity appeals. P&H will transform the sides… Continue reading MHP launches Delivering Hope with Palmer & Harvey

Dogs Trust appoints new comms director

St John Ambulance’s Emma Sheppard has joined animal welfare charity Dogs Trust as comms director. Sheppard will head up an 18-strong team that will showcase the charity’s expertise in dog training and behaviour. The team will also promote the rehoming of dogs and responsible dog ownership. Sheppard’s brief will also include internal comms activity. She… Continue reading Dogs Trust appoints new comms director

JustGiving calls in Rooster PR for crowdfunding push

JustGiving, the UK’s biggest social fundraising platform, has brought in Rooster PR to handle its UK crowdfunding press activity. Activity will focus on the placement of human interest stories in the national and regional UK media to drive press coverage for the website and its fundraisers. Rooster’s press office function will include monitoring the news… Continue reading JustGiving calls in Rooster PR for crowdfunding push

Half of charities unclear on Lobbying Act election restrictions

Less than one in five charities and not-for-profit organisations understand the restrictions imposed on campaigning during the General Election, according to research from social enterprise Campaign Collective. If organisations – private and charity alike – spend more than £20,000 in England or £10,000 in the rest of the UK on regulated activities, they must register with… Continue reading Half of charities unclear on Lobbying Act election restrictions

Match Report: Hacks vs Flaks Easter Sports Day

Suncream was the order of the day down at the Bank of England Sports Centre on Sunday as sizzling temperatures brought an added intensity to the latest Hacks vs Flaks Easter Sports Day event. It turned out to be a blockbuster, with a record £13,500 raised for charity WheelPower and an all star cast of Paralympians… Continue reading Match Report: Hacks vs Flaks Easter Sports Day

Hacks vs Flaks announces teams and sponsors

An all-star cast of PRs and journalists are all set to go head to head this Sunday (9 April) in the 10th Hacks vs Flaks Easter Sports Day.   A record haul of over £13,000 has been raised for national wheelchair sports charity WheelPower, thanks to lead sponsors Amazon and Nationwide and co-sponsors EY, Direct… Continue reading Hacks vs Flaks announces teams and sponsors