The Power of Video in PR and Comms: How communicators and journalists use video to tell their stories
As video becomes a favoured format online, an exclusive Gorkana White Paper looks at how PR professionals use it as a communications tool.
For this White Paper, Gorkana has interviewed PR professionals, both agency and in-house, to find out if and how they are producing effective video content.
Gorkana has also spoken with leading journalists to see what kind of video content they’re looking for, and how communicators can help with that need.
This White Paper looks at how to make the most of a powerful communications tool. Download it here to find out more.