Instinctif Partners will support the promotion of Redrow’s corporate brand to key stakeholders including customers, employees and supply chain partners.
The communications programme will focus on Redrow’s brand values via themed campaigns. It will encompass media relations, thought leadership, content creation, digital communications and will support strategic marketing initiatives.
Partner Jeremy Durrant and associate partner Kaylene Oliveira will lead on the Redrow account with the support of managing director John Wriglesworth.
The win builds on Instinctif’s current work supporting Redrow’s financial communications, via managing partner Mark Garraway and partner Helen Tarbet, who joined the firm earlier this year.
Wriglesworth said: “We are delighted to have been appointed to work with Redrow. As one of the UK’s leading housebuilders, Redrow is a fantastic example of a successful and responsible British business which is not only creating beautiful homes and high quality lifestyles for its customers but, importantly, sustainable communities for them to live in. This holistic approach sets it apart and we look forward to supporting Redrow with a multi-channel communications programme that delivers against its business objectives.”
Dave Bexon, group sales and marketing director at Redrow, added: “As a company, Redrow has enjoyed significant growth and success over the past few years. We have a wide range of audiences from customers to partners through to shareholders and policy-makers, and it’s important they understand our responsible approach to not only building houses but creating communities.
“Instinctif’s sector knowledge coupled with a proven pedigree in delivering integrated multi-channel communication programmes stood out in the pitch process.”